Israel's Image Problem

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Ha'aretz has an interesting article on Israels' image problems in the USA.

Let me give some excerpts that are interesting:

The article talks about the group of professionals starting to deal with Israels image problem in the USA, they include such illustrious people as:

... Elias Buchwald, one of the founders of Burson-Marsteller, the second-largest PR firm in the United States; Fran Oppenheim, the owner of a consulting company and formerly brand director at the food giant Kraft General Foods; Helen Marlow, formerly Phillip Morris spokeswoman and vice president in the giant tobacco firm, who dealt with the "anti-tobacco" wave

Let's take for example Fran Oppenheim:

One right-wing, zionist organization reports she is a "representative for The Conference of Presidents of Major Jewish Organizations". This is no big surprise, they aren't going to tap people to market Israel in the USA that are just middle of the road Americans. She'll be a true believer, or better yet, somebody who has totally bought into Israel as necessary for her social and political well being. Not that Israelis are necessary, just Israel. I doubt her Ashkanzi sensibilities really make her care about the unwashed masses our Arab Jewish Israeli immigrants. If the Israeli establishment doesn't care, I doubt these milquetoast-toast American Ashkenazis care.

The true believers are settlers. Not that I find settlers to be respectable people, but you gotta respect that sort of cheap commitment they have; Living in subsidized housing, getting what amounts to free water and power, and getting to shoot all the darkies you want without ethical or legal repercussions is hard living. By comparison this Fran Oppenheim really represent a weak commitment to Israel, living in the USA, being wined and dined by the cream of Israeli and American society, jetted here and there, without having to endure dealing with us smelly Palestinians.

I don't doubt she is a good marketer. After all it must take a wizard to try to sell utter crap. Just imagine what kind of integrity you must have as a person to stand in front of people and tell them that the rubbery piece of shit with a slightly yellow color is cheddar cheese?

That's right, she made her name selling crap and now she can cement it on the sidewalk of shame by trying to sell Israel, a racist, apartheid state that keeps ten million Palestinians under occupation, imprisonment, and terror, as a haven of not only democracy but good living and open-ness.

Next we have Elias Buchwald:

SourceWatch notes:

For the last 20 years Buchwald has been a volunteer media trainer at an annual program organized by the the American Jewish Congress and the Israeli Ministry of Foreign Affairs.

A racist zionist crazy person has a mirror of previous article mentioning Buchwald:

The program is designed to improve the primary task of the foreign ministry representatives: hasbara - that peculiar Israeli word that is a hybrid of information, public relations and propaganda.The chief exponents of this craft are supposed to be the prime minister and foreign minister, but their English, ability to express themselves and the content of what they say does not exactly help to promote Israel's hasbara efforts, say Buchwald and Greenberg.

As a side note it is amusing to me to note that the same kind of people who have no problem breaking every international human rights law also have no problem breaking copyright. Not surprised, just amused.

Here is an interesting tidbit:

Buchwald senses that the terror mantra may have worked last year but is no good anymore, given Arafat's death. He suggests delivering a positive message: telling the Palestinians, "Come, let's make peace. We want a good economy for you. We want a good economy for us. We've had enough war. Let's live together."

That old Elias, he is a funny man. Disingenuous shit that he is. You do not work for the Israeli Ministry of Foreign Affairs then preach peace with us Palestinians when the mission of the Israeli government, and Prime Minister after Prime Minister is to eradicate the last traces of Palestinians off the land of Palestine. Maybe Elias Buchwald knows something about Israeli policy we do not? Perhaps Elias Buchwald now makes Israeli policy with regards to Palestinians and not the Prime Minister. I doubt that. He says "Let's live together" as if the barrier to Israelis living amongst Palestinians has been Palestinians and not the pervasive destruction of Palestinian homes, the rape of Palestinian resources, the imprisonment of Palestinians, and slaughter of Palestinian refugees.

Lastly we have Helen Marlow. Her name doesn't bring up much usable data, but "formerly Phillip Morris spokeswoman and vice president in the giant tobacco firm, who dealt with the "anti-tobacco" wave" should be sufficient to show what her merits are to the campaign. She defends selling deadly poison to an increasingly anti-smoking USA. That's right, she defends causing cancer, arteriosclerosis, emphysema. Hell, by comparison defending genocide, breaking international law, and torturing children should be easy for her. Maybe her epitaph will say "I was doing a job. I was just following orders."

Let us review:

Elias Buchwald is a professional salesman. His job is to sell anything to anybody. We know he is a long time media volunteer for Israel, but aside from that his credentials are selling the unsellable.

Helen Marlow a shill for the tobacco industry.

Fran Oppenheim salesperson for Kraft Foods. Selling the crappiest food in the world.

If this is Israel's Branding Dream Team then you know that Israels case is extremely weak. It is like getting represented by Johnnie Cochran, you know the perp is guilty when Cochran represents you. We know Israel is a genocidal, law breaking, occupying country, which is only reinforced by the presence of Buchwald, Oppenheim, and Marlow who come to whitewash and prettify the strange fruit hanging from the trees.